Services
Some organizations don't need full-time design leadership. Others need it, but can't afford it. Even (and sometimes especially) organizations with mature, full-time design capabilities, need an experienced, outside perspective. XDGO! fills design leadership needs in all these scenarios and more!
Education, Training & Coaching
LEVEL-UP YOUR DESIGN LEADERSHIP, EMPOWER YOUR DESIGN TEAM(S), & MATURE YOUR CAPABILITIES!
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"If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people."
- Chinese Proverb
We're not your typical agency! We aren't about "wowing" you and then walking away! No, we want to empower you with what it takes to embrace Human-Centered Design and wield it for yourself! Our coaching, courses and workshops can be facilitated separately or bundled together.
DESIGN LEADERSHIP TRAINING
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Our design leadership courses and workshops are rooted in our approach to building human-centered design capabilities
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How to Build a Human-Centered Design Capability
One 60-Minute Course
Learn about the 5 stages of design team maturity and the objectives + actions associated with each.
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Five Half-Day Workshops
Each workshop dives deeply into the "nuts and bolts" of the 5 stages (e.g. Stabilize, Establish, Grow, Mature, Optimize).
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Leading Designers & Influencing Organizations
One 60-Minute Course
An introduction to our "ABCD" framework for helping organizations, teams & individuals understand, embrace & sustain the practice of Human-Centered Design
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Four Half-Day Workshops
Each workshop dives deeply into the "how"of raising awareness, grounding everyone in the basics, making the changes that need to be made, and exercising the discipline needed so those changes stick. See what we did there? ;-)
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DESIGN PROCESS TRAINING
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Our design process courses and workshops will help you evaluate how you currently approach design, bolster your confidence in what is already working, and inspire new ways of thinking about the "how"of design.
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From Human-Centered Innovation to Iteration
One, 60-Minute Course
Learn about about applying the principles and techniques of Human-Centered Design to the innovation process and then helping your organization make rapid, iterative, human-centered progress as you design and launch products, services, & technology.
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Four Half-Day Workshops
Learn what it takes to engage in human-centered discovery, framing, envisioning & evaluation techniques and practice a design sprint.
DESIGN RESEARCH TRAINING
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Design research skills are a consistent gap in most organizations. Our courses and workshops focus on teaching practical techniques that can be flexibly integrated into nearly any project, timeline or budget.
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Practical Design Research
One 60-Minute Course
Learn about the basic research techniques that are used most frequently and how to make the case for investing in design research.
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Five Half-Day Workshops
Each workshop focuses on teaching and practicing what we call "high-leverage design research methods". Specific methods covered are surveys, interviews, card sorting, tree testing and usability testing.
DESIGN STRATEGY TRAINING
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If design research skills are a consistent gap, then design strategy skills run a close second. Our design strategy courses and workshops also focus on teaching practical techniques that can be flexibly integrated into nearly any project, timeline or budget.
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Human-Centered Analysis & Synthesis
2 Half-Day Workshops
Each workshop focuses on teaching and practicing the art and science of not just consuming and interpreting human-centered data from various sources, but also framing insights & recommendations that inspire both organizational alignment and action.
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Personas & Journey Maps
2 Half-Day Workshops
These workshops will teach you how to assemble, evangelize and apply design personas in your design work as well as how to create current and future state journey maps of the holistic end-to end experience.
AGILE DESIGN COACHING
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In addition to training you in iterative design techniques, we'll ride alongside you as you weave the principles and techniques of human-centered design into more iterative, test-and-learn processes.
DESIGN TEAM COACHING
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Use us to supplement your efforts to coach and mentor members of your design team, refine ways of working and optimize design processes. Let us help your team members understand where they stand by assessing their current design skills, gaining insight into what they need to develop, and partnering with them as they grow.
